How We Listen
Our customer feedback loop begins with the close relationship our Vision Entrepreneurs foster with their customers. They gather insights and opinions from customer about our products and services and channel that information to VisionSpring. This data informs our entire business model including the frame styles, the customer experience and prices.
Why We Listen
Because their budgets are tighter, poor consumers are more price-discriminating than the wealthy. VisionSpring continues to seek out customer input to ensure that the products we deliver meet the demands of our customers.
What We Listen For
Each pair of VisionSpring eyeglasses must be: affordable to fit into a limited budget, functional to resolve the vision need, and stylish to make our customers look and feel great. We listen for customer needs and preferences and work with manufacturers to develop styles suited for customers at the Base of the Pyramid.
Product Innovation:
Customers differ from region to region – customers in southern India have different needs and preferences for eyeglasses than those in the north; Bangladesh from those in South Africa; rural customers from their urban counterparts. By staying close to our customers, we have developed a rich product offering that meets the tastes and conditions of each region.
For example, VisionSpring developed clear UV protector glasses to meet cultural preferences of customers who wanted to protect their eyes from the sun and debris but did not want dark shading offered by sunglasses.
> find out more about the products we develop
Process Innovation:
VisionSpring listens for ways to more effectively bring this powerful tool to those who need it most. After initially targeting rural communities, we have expanded to more urban markets, allowing us to provide a centrally located space for both rural & urban neighborhoods and increase our range of services and number of people we serve.
For example, in response to customer demand for family eye care, VisionSpring now employs full-time optometrists to treat a broader range of vision problems. This allows us to serve both parents and their children.
> find out more about our business model
